Consumer Products Events 10th anniversary showcase at RockSugar in Century City
Los Angeles-based Consumer Products Events is known for bringing eco-friendly, fashion-forward and cutting edge new products from savvy entrepreneurs and female-owned businesses to greater attention and success in the marketplace.
The company was started by consumer goods expert Alyson Dutch, and its successful track record of cool curation and matchmaking between products and press goes back 10 years in both Los Angeles and New York.
So for its 10th anniversary in mid-April, the company hosted its LA event at RockSugar, one of the premier restaurants at the recently renovated – and totally fantastic– Westfield Century City shopping mall.
Among the brands on tap were Tom & Sheri’s Iron in a Bottle – an ingenious wrinkle-releaser spray that is plant-based and allows you to put away that ironing board forever. The product, which has been featured on QVC, The View and Good Morning America, has been a huge hit with busy professionals, travelers, parents – and anyone who doesn’t like wrinkled clothing or ironing. Creator Austin Eadaly improved on a concept originated by his mom.
Brave Chick showcased its “Love Hard” summer collection fashion jewelry featuring iridescent polished sea shells wrapped in wire and other handcrafted items that inspire the wearer to build confidence, courage and individuality.
My Magic Mud displayed its oral care products including mouthwash and toothpaste made with activated charcoal, bentonite clay and natural extracts.
You love hummus, right? Well then, you must try granola made out of chickpeas from Effi Foods.
Martinelli’s may have been around for more than 150 years but it’s on-trend with a brand-new product, a sparkling nonalcoholic blush which looks exactly like rose wine. It’s pressed from 100% American-grown fresh apples with just a hint of raspberry. It’s the perfect choice for the warm weather and will soon be available on grocery shelves.
Creator Austin Eudaly demonstrates Tom & Sheri’s Iron in a Bottle
For those who appreciate top-shelf adult beverages, Tequila David Reyes was there with creamy, velvety smooth tequila from Jalisco, Mexico. Those are not words you would use to describe most tequilas– but his is made with 100% mature Weber blue agave. Salud!
Deborah Linquist showcased her fashions and home decor products that are made from organic, sustainable and upcycled materials.
Skin-Eez displayed its firming, slimming and hydrating wearable skincare in the form of socks, gloves, and leggings. The items are infused with Shea butter, apricot kernel oil and vitamin E.
Handcrafted Mahanna jewelry beaded bracelets were a big hit with guests. The line was started by celebrity stylist Nisonja McGary four years ago and counts Julia Roberts, Madonna, Jamie Foxx and Laila Ali among its fans.
