It was an offer that more than 100 diehard Urban Decay beauty junkies couldn’t refuse– trading in their old neutral eyeshadow palettes of any other brand for UD’s new Naked Reloaded palette, before it’s even released.
Diehard because they waited in in line in the rain on Grammy Sunday morning at The Grove in Los Angeles to get their hands on the new shadows from UD’s Naked Palette Vending Machine, set up in the midst of the popular shopping center.
The new Naked Reloaded palettes were all gone in less than an hour, just like tickets to a hot concert.
Only this new palette is very cool, featuring 12 brand-new urban decay shades that range from microfine shimmers and playful glitters to smooth satins and silky mattes.
What’s even better is four of the shades anticipated to be the most used come in larger pans.
Those colors are Bribe, an ivory matte, Barely Baked, a soft gold metallic, Boundaries, a warm terracotta, and Blur, a light nude matte, all of which feature a velvety texture, the perfect amount of rich color, blend ability and total staying power.
Who says neutral is boring? Urban Decay is the renowned expert, having triggered the neutral eyeshadow palette craze by selling over $1 billion worth of the original Naked Palettes.
Now the company is redefining the hero eyeshadow palette with Naked Reloaded, the latest member of the Naked family and one sure to be a huge hit with beauty fanatics.
The palette will be available at Urban Decay stores, at urbandecay.com and select retailers by the end of the month for $44.
