The final product may look effortless, but awards show insiders know that it takes tons of work and often days of preparation to get ready for a big night like the Golden Globes.
That’s why an event like the Colgate Optic White Beauty Bar was in itself a thing of beauty– a two-day, one-stop shop at West Hollywood’s Nine Zero One salon where guests could get pampered and prepped with haircare, massages and manicures.
Among those who availed themselves of the services: Ashley Tisdale, Karina Smirnoff, Adrienne Maloof, Krysten Ritter, Kyle Richards, Shenae Grimes and Ashley Tisdale.
Salon stylists used Joico products to beautify their locks with KPAK treatments. Other product sponsors included Colgate with its new whitening mouth rinses and toothpaste, Schick Hydro Silk razors, pita and hummus snacks by Sabra, Svedka adult beverages, shoes by Koolaburra, jeans by Mavi and trendy jackets from Boohoo Boutique.
Ashley Tisdale was heard chatting with salon stylists about hot guys on Instagram. Real housewife of Beverly Hills Kyle Richards was seen treating her daughters to Joico hair care products, particularly the Joico Power Spray mini-purse size. Shenae Grimes was chatting about how she’s still obsessed with her engagement ring. Karina Smirnoff talked about filming her movie in New York while getting her nails done with Kiss Nail products.
Despite the chill in the air, which was the hot topic on everyone’s lips, the atmosphere inside was warm and welcoming.
