Christina Milian, one of the many lovelies getting beautified
‘Twas the day before Mother’s Day in what could be more appropriate than getting the pretty on at the third annual On the Go Beauty presented by Joico event held at Hollywood’s Siren Studios.
Several hundred guests turned out to have their hair and nails done, brows shaped and makeup and false eyelashes applied. All the services came courtesy of vendors including Bellacures nail salon, and top manicurists including Melissa Bozant, who applied the season’s hottest colors by China Glaze. Gavert Atelier of Beverly Hills brought a cadre of top stylists including Matthew, Mika and Yuki to do trims and blowouts and Youngblood cosmetics furnished its makeup artists to put on the finishing touches with the spectrum of mineral cosmetics the company is known for.
Joico was there with K-Pak hair repair, shampoo, conditioner and styling oil, and Tei Spa took part with its ultrasonic eye roller and gel and other facial “utensils” like cleansing brushes. Upstairs, a lucky few got into the Velashape room which offered anti-cellulite treatments.
All the while, it was a party atmosphere with Pama drinks, and a performance by Samantha Mollen.
Organizers of the event, Live Loyal and LJAM PR, say On The Go Beauty was designed to introduce new trends in style, hair, health, technology and beauty just in time for summer. And guests walked out in Dearfoams slippers, a little lighter of step after a glowing afternoon.
