NBC Does Look More Colorful
It was NBC’s first actual upfront in several years, and it got off to a rousing opening at the NY Hilton with a taped opening from Jack Donaghy, er, Alec Baldwin, who urged several thousand attendees to get drunk at the lunch and blow off Fox. That probably didn’t happen, as there were several hours of recovery time in between presentations.
The peacock net has been working overtime to make up for the 10 p.m. Jay debacle, getting back into the scripted business in a big way–with high profile shows including “Undercovers,” “The Event” and “Chase.”
Jeff Gaspin thanked the media buyer/advertising audience repeatedly, while Angela Bromstad was earnest in presenting the fall and midseason slate.
Even though L&O has been cancelled, its offspring live on at NBC as SVU and the new kid, “Law & Order: Los Angeles.”
The likeable Jimmy Fallon came out onstage with a guitar and performed ad libbed live ads about advertisers like Zappos and Applebees. Same lyric: “Applebees lists their calories on the menu. What part of I don’t give a f— don’t you understand?”
What is understood is this: new comedies like “Outsourced,” about a guy running a call center in India, may not make it, but “Rock” and “The Office” still rule.
