Celebrity hairdressers are a dime a dozen, but when you find one as cool, grounded and talented as Steve Lococo, you’ve hit the jackpot. In business for 20 years with partner Albert Borelli (and now with Kim Vo), Lococo works his hair magic by doing it all: coloring, cutting and styling. He’s also created a line of Borelli products and the newly-launchedTahitian Noni hair care line. “Using great products makes people feel they are doing something good for themselves,” says Lococo, who oversees more than 30 stylists, aestheticians, and manicurists in a three-salon “cottage industry” within a two-mile radius (Borrelli Beverly Hills, on Burton Way and B2V/Borrelli Vo, two side-by-side cottages on North Doheny.)
Doheny Dr. Salon: B2V/Borelli Vo, 648 N. Doheny Dr., WeHo, 310.777-7648
